How Much Does it Cost to Build a Marketplace business?


Are you looking to create a Marketplace and wondering how much it costs to develop such a platform? This is not the place to compare the prices of different solutions, but simply to present you with a few examples of prices for the creation of a marketplace within our agency, with the associated features.

Custom development

Several features are available, including

  • Promotion code management
  • Video matchmaking
  • Mobile web application
  • Native mobile application
  • Creation of alerts to be notified on a particular search
  • Cross Selling related products
  • Advanced SEO optimization
  • Adverts feedback
  • Instant internal messaging
  • Integration with Hubspot CRM
  • Mix of business model (commission, subscription, setup cost…)
  • Accounts with different rights (admin, moderator…)
  • Advanced search engine
  • Image optimization

Our service is at a single rate, payment in 3 instalments, no additional costs: no SAAS, no subscription, no licence, no commission taken by Medialem, except for the hosting costs and the integration of possible third party tools such as the emailing service for the different notifications which are at your charge. We can distinguish several common points between the majority of the marketplaces which we manage with generic modules that allow us to manage most of the processes encountered on the platforms of putting in contact. This explains, among other things, our very competitive prices compared to the competition.

In addition to this, there are the specific needs of each client for which we carry out tailor-made development. Some examples of developments carried out:

  • Matching algorithm (specific process, machine learning…)
  • Third party API integration (Youtube, Instagram, Facebook, Google Analytics…)
  • Customised homepage
  • Advanced custom design
  • Old database migration (Sharetribe, Prestashop…)
  • Implementation of comparator, price list…
  • Other custom functionality

Price of an MVP marketplace?

An MVP (Minimum Viable Product) is a first functional version with all the basic or differentiating functionalities allowing to test a concept and/or a market. Here are a few examples of prices offered by Medialem for an MVP marketplace.

CtoC platform with online booking and listing via a map (Airbnb style) BtoC marketplace sale of physical products with internal messaging and cross-selling of similar products BtoC marketplace for the sale of advanced physical products: Colissimo integration, real-time notification, product highlighting, etc.

9 500

12 500

15 000

Homepage + Blog (use of Wordpress for static pages)

Creation of categories and their specificities

Product creation/ offer with moderation

Listing with classic product filter on categories/specificities

“Shop” page listing all of a user’s ads

Basic search engine on the category/title of the ad


Ratings and reviews

Moderation of users and products

Design based on modern template adapted to the graphic charter

Integration and training in the basics of Google Analytics + Google Tag Manager + Hotjar

Use of the secure protocol https

Basic SEO Optimization


Online payment business model commission OR subscription


Booking module

Map (Google maps API) to list products

Variant management

Cross Selling Similar Products

Internal messaging between users with the possibility of moderation of messages by the administrator

Inventory management

Integration of a basic delivery module

Intégration d'un module de livraison avancé

Integration of an advanced delivery module

Share this post
Ne ratez aucune nouvelle !

[EN] Découvrez nos trucs et astuces pour réussir votre Marketplace